Developed with Clinical Voice Expertise

VitaVoice was created by a leading Clinical Voice Specialist with over 25 years of experience supporting singers, actors, teachers and professional voice users across the NHS, private practice and the performing arts.

As an Honorary Lecturer in Voice at Birmingham City University and a contributor to national research, including the Singers’ Endoscopy Protocol, Carrie brings deep clinical insight into the many factors that can influence vocal health, stamina and day-to-day voice use.

That clinical perspective has been shaped not only by decades of working with people experiencing voice problems, but also by ongoing discussions with other voice clinicians and by our wider work across the voice health, music and performing arts industries. Over the years, we have spoken with and learned from singers, performers, teachers, coaches and other professional voice users about the pressures they face, the routines they rely on and the gaps they experience in existing vocal-care products.

Together with research into the relationship between nutrition, wellbeing and healthy voice use, those insights helped shape VitaVoice Optimise: an evidence-informed daily supplement designed around the wider needs of people who rely on their voice.

dedicated and passionate team

Our Founders

  • Scott Garrett

    Co-Founder & CEO


    Scott is an entrepreneur and music industry consultant with a passion for helping people reach their full potential. Drawing on years of experience leading creative industry programmes and running multiple businesses, he co-founded VitaVoice to bridge the gap between vocal health and everyday performance. Scott oversees the brand’s vision, partnerships, and growth strategy.

  • Carrie Garrett

    Co-Founder & Clinical Voice Specialist


    Carrie is a highly experienced clinical voice specialist with over a decade in the NHS and private practice. She has worked with West End performers, professional singers, teachers, and broadcasters, helping them maintain and restore vocal health. At VitaVoice, Carrie leads product formulation and ensures every supplement is grounded in science and best clinical practice.

  • Jack Pedersen

    Co-Founder & Strategy Director


    Jack is a strategic growth expert with a track record of helping start-ups and established businesses scale effectively. With deep experience in business strategy, brand positioning, and operations, Jack brings a sharp commercial focus to VitaVoice’s mission, ensuring the company’s growth is sustainable and impactful.

At VitaVoice, we believe voice health deserves the same everyday attention as the rest of your wellbeing.

Our mission is to help people who rely on their voice build better daily habits around nutrition, recovery and overall wellbeing, with a particular focus on singers, actors, teachers, presenters and other professional voice users.

We started with VitaVoice Optimise, our flagship daily vocal health supplement. Developed with clinical voice expertise and shaped by experience across the music, performance and voice health industries, it combines essential vitamins and minerals with selected botanicals, adaptogens and nootropics in one simple daily routine.

Since then, VitaVoice has continued to explore products that complement the routines of people who rely on their voice, body and performance.

We are a UK-based company committed to responsible innovation, transparency and evidence-informed product development. We believe looking after your voice is about more than reacting when something feels wrong. It is about supporting the wider foundations of wellbeing that help you meet the demands of regular voice use.

Alongside hydration, sleep, technique, vocal pacing, recovery, good nutrition and appropriate professional support, VitaVoice can form part of a consistent daily vocal-care routine.

VitaVoice is used by professional singers, actors, vocal coaches, teachers, choir members and other people who take their voice seriously.

Discover the story behind VitaVoice and the people who created it.

Hear about the origins of VitaVoice from Scott Garrett, one of our founders.

Carrie and I have been performing since our teens, all while pursuing our own parallel careers in music education, clinical voice care and singing. But as life got busier, especially with young kids, we realised that eating the right foods consistently wasn’t always realistic.

During the pandemic, when energy and mental clarity were essential just to manage day-to-day, we became increasingly focused on health, self-care, and preventative approaches to well-being. That’s when nutrition and supplementation became an important part of supporting our own health.

Scott was particularly inspired by the benefits he had experienced from regularly using Lion’s Mane Mushroom and had been promoting it to everyone he knew. He suggested to Carrie the idea of forming a supplementation company to promote what we had found to other musicians. Having spent over a decade by this time working as a clinical voice specialist in the NHS Carrie brought in her experience around the wider impact of ill-health, stress and inflammation on the voice specifically, and the idea for VitaVoice was born!

Scott then brought in Jack, a long-time business partner and expert in strategy. Over the next two years, we researched what the ideal supplement should look like, drawing on scientific evidence, consultations with nutritionists, manufacturers, and other health practitioners. The goal was to create an optimal formula that supports the voice, body, and mind.

Our approach also aligns with two major well-being approaches:

  • Mental Health & Stress Resilience: Growing awareness around mental health has accelerated interest in adaptogens and nootropics, ingredients that help support cognitive function, focus, and stress management.
  • Sustainability & Transparency: Consumers increasingly expect honesty about ingredients, sourcing, and manufacturing, values we’ve built into VitaVoice from the start.

We are a family-run business committed to using high-quality, responsibly sourced natural ingredients. In just two years, VitaVoice has been showcased at major conferences and exhibitions, featured on leading voice-related podcasts and media, and is now sold across the UK and internationally, including the USA, Germany, and New Zealand. Today, VitaVoice is trusted by a growing community of professional voice users, from major soap actors and West End performers to a couple of legendary rock icons.